The Storm Cellar » marketing http://www.moscowstormcellar.com Independent Consignment and Local Goods Thu, 05 Aug 2010 21:08:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Radio Interview with KRFP's David Jerusalem http://www.moscowstormcellar.com/2009/10/radio-interview-with-krfps-david-jerusalem/ http://www.moscowstormcellar.com/2009/10/radio-interview-with-krfps-david-jerusalem/#comments Thu, 29 Oct 2009 00:06:14 +0000 Austin Storm http://www.moscowstormcellar.com/?p=255 KRFP – Radio Free Moscow [link] just moved to a different location in the building next door to us, and now we are neighbors across the alley. We ran into host David Jerusalem last Saturday and he graciously asked us if we’d be willing to come on his program and talk about the store! I was nervous, but Laura and friend Justin came with and we had a grand old time. I’ve edited the show down a bit and posted it after the jump.

You can listen two ways. I’ve posted the entire show as one file you can download, or you can play individual sections from the show using the players below.

The David Jerusalem Show
10-27-09 | edited down to 27:09 running time | Download mp3

or the same thing in smaller sections:

Section 1: Introductions
[audio:http://www.moscowstormcellar.com/downloads/q1-introductions.mp3]

Section 2: What made you want to start the store?
[audio:http://www.moscowstormcellar.com/downloads/q2-whatmadeyoustart.mp3]

Section 3: What does Laura bring?
[audio:http://www.moscowstormcellar.com/downloads/q3-lauraadds.mp3]

Section 4: Where did you find your inventory?
[audio:http://www.moscowstormcellar.com/downloads/q4-wheredoyoufindstuff.mp3]

Section 5: Social media and community support.
[audio:http://www.moscowstormcellar.com/downloads/q5-socialmediacommunitysupport.mp3]

Section 6: Art show, new housewares, and furniture.
[audio:http://www.moscowstormcellar.com/downloads/q6-arthousewaresfurniture.mp3]

Section 7: Wrap-up.
[audio:http://www.moscowstormcellar.com/downloads/q7-wrapup.mp3]

]]> http://www.moscowstormcellar.com/2009/10/radio-interview-with-krfps-david-jerusalem/feed/ 0 Marketing Poster Slogans http://www.moscowstormcellar.com/2009/07/marketing-poster-slogans/ http://www.moscowstormcellar.com/2009/07/marketing-poster-slogans/#comments Wed, 01 Jul 2009 17:45:31 +0000 Austin Storm http://www.moscowstormcellar.com/?p=58 We still don’t have a location for the store (stay tuned…) but we are working on a series of promotional posters to paper the town with as soon as we reach that milestone. Our tagline is “Independent Consignment & Local Goods”, but these are additional slogans for marketing purposes. I’ve come up with a few ideas, but could certainly use more.

“Use it Up, Wear it Out, Make it Do, or Do Without!” is based on a World War II marketing slogan. It encompasses some of the Storm Cellar attitude – standing against the disposability and “planned obsolescence” of our modern consumer culture.

“Peachy Green” – we’re green, but not strident about it. We think being green is not about self-denial, it’s about eating better tasting produce and finding old items instead of buying new.

“Let’s Get Ready to Jumble?” – a jumble is a UK term for a rummage sale. We’re a bit classier than your normal rummage sale, but still have the ‘joy of discovery’ that comes from having a wide variety of stuffs.

“Idaho’s Second Most Interesting Store” – Tri-State is a local general retail store. Their motto is “Idaho’s Most Interesting Store” (or as Lucy puts it, “What’s that store? Y’know, the Weirdest Store in Texas?”), and I think a tongue-in-cheek tribute is in order.

Which are your favorites? Do you have any other suggestions?

[poll id="2"]

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