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Balmain H M Preview 1 (1)

First Look at the upcoming Balmain x H&M Collection

British GQ got the first look, in an interview with the predictably grandiose Olivier Rousteing:

When they first came to me late last year to ask Balmain to be involved in this collaboration I was so pleased. I love H&M and I love its vision. I couldn’t say no. I still wear H&M and I just love its global nature and the vision it brings to the world, and I think it is great to mix my vision with their huge global platform… Balmain is super-expensive so it was really a challenge. The H&M team knew this, too, but they knew what they were going for. They wanted the luxury, they wanted the sharpness of the jackets. The challenge was to make it affordable, so we changed the fabrics and techniques. We did a little less embroidery. It was a compromise but we made certain the quality was still there. It wasn’t easy for me and it wasn’t easy for them, but I think we should be proud of the result. I know there are people that love Balmain but who can’t afford it. Maybe they will never be able to afford it but now for once in their life they can have a piece of me.

You can read the whole thing over at British GQ’s website. The collection is due out in H&M stores and online November 5th, where it’s sure to sell out as quickly as the Lily Pulitzer for Target collection did last year.