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Vlisco Dutchwax

A history of ‘Dutch Wax’ prints

A small town factory in the Netherlands might not seem like the obvious birthplace for African haute couture. Helmond is a place most people (Dutch or African) wouldn’t be able to point out on a map and yet, this unassuming little town is where one of the most iconic fashion brands of West and Central Africa was created. As the main supplier of fashion prints to nearly half a continent, the textile company has continued to dominate that fashion scene there for almost 170 years. How’d that happen? Rooted in European colonialism and a testament to African ingenuity, creativity, and cultural pride; it’s a surprising story…

read the fascinating history of Vlisco and the birth of ‘dutch wax’ print fabrics over at the Messy Nessy Chic blog.

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